The building blocks of direct sales
Mis à jour : 29 avr. 2020
Direct selling is not simple, but it’s also not that complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts nor magic wands. The order of implementation is essential and altering it or skipping steps will be counter-productive in the long run and usually generates frustration. The key to success is neither technology nor marketing, but rather training, determination, consistency and flexibility as online distribution changes from year to year and recycling know-how is mandatory. When you have a very solid base, it will then be time for technology, marketing and investment.
Parity / Rate Integrity Management
CRM and Loyalty